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Roundtable Discussion

“From Buzzword to Big-Time: Bringing Big Data to Life in the Retail Environment”
Wednesday, Oct 1, 12:15 – 1:15pm
EXPO Hall - Roundtable #2
Moderators: Anees Merchant, SVP - Digital, Blueocean Market Intelligence and Ashish Braganza, Dir., Global Business Intelligence, Lenovo

 Anees MerchantSr. Vice President

Big Data is taking center stage and is here to stay. If retailers expect to remain competitive, they have to prioritize the adoption of Big Data infrastructure, policies and experience necessary to take advantage of the flood of information that is now available. Blueocean Market Intelligence and Lenovo will lead a roundtable discussion on how Lenovo has been able to successfully implement a Big Data strategy centered around key business initiatives and smart measurement such as consumer journey mapping.



Anees Merchant

Senior Vice President

Anees leads the social intelligence and digital analytics sector and brings over 16 years of experience to blueocean. He has worked with numerous global Fortune 500 clients across various industries, including Retail, Travel and Hospitality, Telecommunications and Technology, Media and eCommerce.


Prior to joining blueocean, Anees was in a executive role at eClerx Services Ltd. for nine years, where he was instrumental in setting up a team of 500+ people across functions in digital analytics, marketing automation, social media marketing, visualization and analytics. He has also played a significant role in developing core functions such as knowledge management, quality practices, operations excellence and presales throughout his career.

Apart from strong domain and operations background, Anees is also trained on Lean Six Sigma with sound understanding of applying quality tools in day-to-day delivery. He has a MBA from SVKM‘s Narsee Monjee Institute of Management Studies in Mumbai.

Kumar Mehta


Shamez Dharamsi

SVP - Client Development

Jerry Teuschler

VP - Client Development

Ashish Braganza

Director - Global Business Intelligence at Lenovo

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