How Retailers/eTailers Can Leverage Social Media Properties in Planning for Key Retail Events

The holiday shopping season is here and many retailers are scrambling to ensure that the strategies they’ve executed will pay off during this crucial selling period.

Join blueocean market intelligence’s retail industry expert and Senior Vice President of Social Media and Digital Analytics, Anees Merchant, as he discusses the most effective and impactful use of digital data - especially social media - during key retail events to boost sales and maximize return on marketing investment. Developed especially for store, digital and ecommerce retail strategists, this webinar speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.

Attendees will leave informed and ready to achieve success by:

  • Leveraging data and insights from social media in a variety of dimensions
  • Setting the right priorities from a social media channel standpoint
  • Ensuring consistency across communications channels
  • Understanding the impact of Google’s “Hummingbird”

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Anees Merchant

Senior Vice President - Social Media and Digital Analytics

Anees leads the social intelligence and digital analytics sector and brings over 16 years of experience to blueocean. He has worked with numerous global Fortune 500 clients across various industries, including Retail, Travel and Hospitality, Telecommunications and Technology, Media and eCommerce.

Prior to joining blueocean, Anees was in a executive role at eClerx Services Ltd. for nine years, where he was instrumental in setting up a team of 500+ people across functions in digital analytics, marketing automation, social media marketing, visualization and analytics. He has also played a significant role in developing core functions such as knowledge management, quality practices, operations excellence and presales throughout his career.

Apart from strong domain and operations background, Anees is also trained on Lean Six Sigma with sound understanding of applying quality tools in day-to-day delivery. He has a MBA from SVKM's Narsee Monjee Institute of Management Studies in Mumbai.