Resources
 

Delivering transformational business impact through information integration

Effective business decisions come from the synthesis of information from disparate sources, rather than looking at individual stacks of data. Organizations understand this value proposition, but are not always able to triangulate the multiple streams of information because of time and budget constraints, or limited access to the right skills, whether internal or with current partners.

In a world with increasingly larger volumes of information, it is critical that organizations embrace a comprehensive, multi-sourced approach to insights – what blueocean market intelligence calls 360 DiscoveryTM.

Download an exclusive summary by CEO Kumar Mehta to learn about the importance of using a holistic approach towards today’s research and data projects, and how blueocean’s 360 DiscoveryTM differs from traditional means.

"Superior Insights through Information Integration: Debunking Common Misconceptions and Myths"

IIR Webinar Series - Thursday, April 25 at 1 PM EDT

Presented by Kumar Mehta, CEO of blueocean market intelligence, with special guest Simon Chadwick, Managing Partner of Cambiar Consulting, the webinar provided an insightful overview about the evolution towards information synthesis and common myths surrounding typical departmental challenges when applying an integrated approach. Real case studies revealed how a 360 view of an organization's customers, competitors and markets can produce better insights with greater business impact.

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Speakers

Kumar Mehta

Chief Executive Officer

Prior to joining blueocean, Kumar spent over 13 years at Microsoft in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence can play in shaping businesses and has spoken frequently about market research transformation at a number of events. His goal is to have blueocean market intelligence help shape how market intelligence and intelligent marketing is conducted in tomorrow’s increasingly competitive and increasingly flat world. Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.