Bridging the Data Management and Insights Gap: An Introduction to the LINK SolutionMarch 25, 2014 to March 25, 2014
09:00 am PST to 10:00 am PST
Does your organization spend a great deal of money commissioning research and compiling data to test products, track brand performance and measure customer satisfaction? Are these efforts mostly handled in isolation? Are you looking for a single, real-time repository that links your data together, regardless of the agency, software or language used in its collection?
Blueocean announces our new LINK solution for enterprises looking to bridge the data management and insights gap. It provides a powerful combination of sophisticated data management software and intelligence services, both crucial in today’s data-rich world. Organizations can analyze and extract useful insights that lead to informed decision-making and better business performance.
Join us for a live webinar with Ajith Sankaran, Senior Vice President – Market Intelligence, and Mike Page, Vice President – Client Services and Technology as they introduce attendees to the features and benefits of the LINK solution using real case studies and an online demo.
Senior Vice President - Market Intelligence
Ajith has over 16 years of experience in market research and business consulting. Before joining Blueocean in 2008, he was the Head of Software and Services Research at IDC and also worked with Deloitte Consulting. Ajith is a Certified Management Consultant, and currently manages the Market Intelligence practice at Blueocean, leading a team of 210 market researchers and analysts.
Vice President - Client Services and Technology
Mike has over 18 years of experience in the market research industry, specializing in the implementation of new technologies and methods. Before joining Blueocean, he was the Managing Director of Cognicient, a market research technology company focusing on analytic and data solutions. He now directs blueocean’s European business while also supervising the company’s technology solutions worldwide. Over the course of his career, Mike has held various senior positions including director of operations for Synovate, global account director with SPSS and head of Research Technology worldwide for Research International. He is a frequent speaker at industry conferences in both the US and Europe, and a vocal advocate of the extended use of market research for data mining, database marketing and predictive analytics.