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The Market Research Event (TMRE)

October 20-22, 2014
Boca Raton Resort & Club, Florida

About

More than 1300 leading insights executives from across the globe unite at TMRE every year – making it the most diverse, experience rich gathering of influencers in the entire world. Face to face interaction is that irreplaceable experience in which true sparks of creativity and connection fly. TMRE is the most comprehensive agenda in the world and debuts the latest technologies and presents the most breakthrough applications of insights first. Register here >

Session Presentation

“The Democratization of Data and Age of Now: How to Get YOUR Data at Your Fingertips and Why Data Management Really Matters”
Tuesday, October 21, 10:45 a.m. - 11:30 a.m.
Presented by: Kumar Mehta, CEO and Mike Page, Vice President

We live with the urgency of now. Each one of us is confronted, sometimes daily, with requests emphasizing more often than not, a deadline of now. How can you answer your stakeholders’ critical business questions when they demand answers in real time, answers that do not come readily from a single data source? Do the research insights triangulate with what else you know from other sources? We as market research teams are increasingly required to deliver deep insights at lightning fast speed. The challenge is how to do this successfully in a structured, efficient way.

Join Mike Page, a leading expert in the area of developing data platform solutions for the market research industry, as he shares his insights on why it’s critical for organizations in this age of ‘now’ to combine their data and the resulting possibilities that open up for researchers and marketers. Mike, along with Kumar Mehta, CEO at Blueocean Market Intelligence, will discuss how global organizations have addressed this challenge and the transformative impact it has had on their business. Feel free to drop by our booth (#314), to check out our latest offerings.

 Kumar MehtaCEO
 Mike PageVice President

 

 

 

 

 

 

Kumar Mehta

CEO

Prior to joining blueocean, Kumar spent over 13 years at Microsoft in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, Read More... he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence can play in shaping businesses and has spoken frequently about market research transformation at a number of events. His goal is to have blueocean market intelligence help shape how market intelligence and intelligent marketing is conducted in tomorrow’s increasingly competitive and increasingly flat world. Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.

Mike Page

Vice President
Client Services and Technology

Mike has over 18 years of experience in the market research industry, specializing in the implementation of new technologies and methods. Before joining Blueocean Market Intelligence, he was the Managing Director of Cognicient, Read More... a market research technology company focusing on analytic and data solutions. He now directs Blueocean Market Intelligence’s European business while also supervising the company’s technology solutions worldwide. Over the course of his career, Mike has held various senior positions including director of operations for Synovate, global account director with SPSS and head of Research Technology worldwide for Research International. He is a frequent speaker at industry conferences in both the US and Europe, and a vocal advocate of the extended use of market research for data mining, database marketing and predictive analytics.

Shannon McGuire

Vice President
Client Development

A well-respected market intelligence industry executive, McGuire has more than 20 years of experience in the implementation of large-scale customer insight programs, and a special expertise in global market research, data synthesis, data visualization, Read More... and social networking and collaboration software. In addition to managing sales and research teams throughout his career, McGuire has consulted with major Fortune 500 corporations and built out expertise in data synthesis, dashboards and data visualization. Further, in 2008 McGuire founded a software company and created a groundbreaking CRM platform that brings together visual relationship mapping and collaboration functionality, giving him a unique set of insights into the technology industry. Prior to joining Blueocean Market Intelligence, McGuire held senior positions with Maritz Research, Millward Brown, Market Strategies International, Lieberman Research Worldwide and Research International. McGuire earned a Bachelor of Science from the University of Illinois in Consumer Economics.

Gary Nearn

Vice President
Client Services and Technology

Gary Nearn is a seasoned market research professional with 16 years of experience with an industry concentration on Technology and Finance. He previously worked as a research supplier with a London-based agency, Read More... and as a client-side researcher for a leading financial institution in the US. He has helped many of Blueocean Market Intelligence’s clients derive greater value from their research through insights, data analysis, and continuous process improvement.

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