The Market Research Event (TMRE)
November 2-4, 2015
Rosen Shingle Creek, Orlando, Florida
More than 1300 leading insights executives from across the globe unite at TMRE every year – making it the most diverse, experience rich gathering of influencers in the entire world. Face to face interaction is that irreplaceable experience in which true sparks of creativity and connection fly. TMRE is the most comprehensive agenda in the world and debuts the latest technologies and presents the most breakthrough applications of insights first. Register here >
“Generating Insights in a Hyper-Connected and Data-Driven World”
Wednesday, November 4, 8:15 a.m. - 9:00 a.m.
Presented by: Kumar Mehta, Ph.D., CEO and Reed Cundiff, General Manager, Microsoft Corporation
Intelligent data analysis will be the key differentiator for corporations over the next decade. As a result, insight organizations are at a crossroads. Either they view this change as a golden opportunity to maximize their impact through information synthesis and analytics, leveraging the ever-increasing data sources available to them, or become irrelevant if their primary focus continues to center around customer surveys. Kumar and Reed will share a vision around how insights departments can create a data-driven culture and provide insights professionals with a recipe for success centered around the principles of 360 information synthesis, research process disaggregation, analytics, embracing the digital world and having information at your fingertips. This keynote includes a call-to-action to the research industry to step up and become leaders in the new age of data-driven decision making.
Kumar MehtaCEO, Blueocean Market Intelligence
Reed CundiffGeneral Manager, Microsoft Corporation