The Market Research Event (TMRE)November 2-4, 2015
Rosen Shingle Creek, Orlando, Florida
More than 1300 leading insights executives from across the globe unite at TMRE every year – making it the most diverse, experience rich gathering of influencers in the entire world. Face to face interaction is that irreplaceable experience in which true sparks of creativity and connection fly. TMRE is the most comprehensive agenda in the world and debuts the latest technologies and presents the most breakthrough applications of insights first. Register here >
“Generating Insights in a Hyper-Connected and Data-Driven World”
Intelligent data analysis will be the key differentiator for corporations over the next decade. As a result, insight organizations are at a crossroads. Either they view this change as a golden opportunity to maximize their impact through information synthesis and analytics, leveraging the ever-increasing data sources available to them, or become irrelevant if their primary focus continues to center around customer surveys. Kumar and Reed will share a vision around how insights departments can create a data-driven culture and provide insights professionals with a recipe for success centered around the principles of 360 information synthesis, research process disaggregation, analytics, embracing the digital world and having information at your fingertips. This keynote includes a call-to-action to the research industry to step up and become leaders in the new age of data-driven decision making.
Kumar MehtaCEO, Blueocean Market Intelligence
Reed CundiffGeneral Manager, Microsoft Corporation
Prior to joining blueocean, Kumar spent over 13 years at Microsoft in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, Read More... he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence can play in shaping businesses and has spoken frequently about market research transformation at a number of events. His goal is to have blueocean market intelligence help shape how market intelligence and intelligent marketing is conducted in tomorrow’s increasingly competitive and increasingly flat world. Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.
Ashwin has deep expertise in knowledge process management and structuring client engagements for success. Prior to joining Blueocean Market Intelligence, he spent time in the corporate treasury at Reliance Industries in Mumbai and in a strategic consulting role with Cap Gemini Ernst & Young in New York. Read More... He received the “Star Entrepreneur" award at the India International Innovation Summit in January 2009. Ashwin has a Bachelors and Master’s degree in Commerce, is a qualified Chartered Accountant, and holds a Master of Business Administration from the Anderson School at UCLA and London Business School.
Mike has over 18 years of experience in the market research industry, specializing in the implementation of new technologies and methods. Before joining Blueocean Market Intelligence, he was the Managing Director of Cognicient, Read More... a market research technology company focusing on analytic and data solutions. He now directs Blueocean Market Intelligence’s European business while also supervising the company’s technology solutions worldwide. Over the course of his career, Mike has held various senior positions including director of operations for Synovate, global account director with SPSS and head of Research Technology worldwide for Research International. He is a frequent speaker at industry conferences in both the US and Europe, and a vocal advocate of the extended use of market research for data mining, database marketing and predictive analytics.
Gary Nearn is a seasoned market research professional with 16 years of experience with an industry concentration on Technology and Finance. He previously worked as a research supplier with a London-based agency, Read More... and as a client-side researcher for a leading financial institution in the US. He has helped many of Blueocean Market Intelligence’s clients derive greater value from their research through insights, data analysis, and continuous process improvement.
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