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The Association for Survey Computing (ASC)

September 26, 2014
Imperial College, London, UK

About

This one-day conference from ASC in September will explore what is happening with this mass of data, and in particular, how disparate sources of data are being mashed together to add value and reveal useful hidden relationships.
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Session Presentation

“Market Research at the Big Data Party”
Friday, September 26, 10:00 a.m. - 10:30 a.m.
Presented by: Mike Page, Vice President – Technology and Client Services

Big data has a very strong bias towards understanding consumer activity, testing strategies, and observing what the behaviour follows. Similarly Big Data MR empowers researchers’ across the world to combine behavioural and attitudinal data to produce better and faster recommendations, decisions and strategies. Blueocean Market Intelligence will lead a session on how MR and insight departments are tackling the linking of survey data to other sources and how expectations of what can be achieved are changing.

 

 

Mike Page

Vice President - Client
Services and Technology

Mike has over 18 years of experience in the market research industry, specializing in the implementation of new technologies and methods. Before joining Blueocean, he was the Managing Director of Cognicient, a market research technology company focusing on analytic and data solutions. He now directs blueocean’s European business while also supervising the company’s technology solutions worldwide. Over the course of his career, Mike has held various senior positions including director of operations for Synovate, global account director with SPSS and head of Research Technology worldwide for Research International. He is a frequent speaker at industry conferences in both the US and Europe, and a vocal advocate of the extended use of market research for data mining, database marketing and predictive analytics.

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